AE Articles
Bookshelf - Find Your Red Thread
Issue: March/April 2022
File Type: PDF
Filed Under
Leadership and Strategic Management
Preview
Find Your Red Thread teaches the reader how to bridge the gap between the potential we see in an idea and what others hear. A “red thread” is the core idea of something, the “throughline” that makes it all make sense. It’s the connection that links a problem and a solution with a story that makes the people you hope to persuade want to act on your idea.
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