AE Articles
Bookshelf - Find Your Red Thread
Issue: March/April 2022
File Type: PDF
Preview

Find Your Red Thread teaches the reader how to bridge the gap between the potential we see in an idea and what others hear. A “red thread” is the core idea of something, the “throughline” that makes it all make sense. It’s the connection that links a problem and a solution with a story that makes the people you hope to persuade want to act on your idea.

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About the author
Debbie Davis, COE

(debbied@atwalec.com; 716-218-1206), is Chief Executive Officer, Atwal Eye Care, Buffalo N.Y.

 

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