AE Articles
Strategic Planning in a Post-COVID 19 World
Issue: September/October 2021
File Type: PDF
Preview

When you’re in the parade, you can’t see the parade,” observed Val Selness, COE, ABOC, the practice manager of Fischer Laser Eye Center in Willmar, Minnesota. That’s why about a decade ago, the practice invested the time and resources into strategic planning with an outside facilitator. “It gives us the whole picture and helps us make the tough decisions about what we want to accomplish,” she said.

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About the author
Paula Tarnapole Whitacre

 is principal of Full Circle Communications, a writing and editing firm in Alexandria, Va

 

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