AE Articles
The Do's and Don'ts of Text Message Marketing
Issue: September/October 2021
File Type: PDF
Preview
Like Pavlov’s dogs, most of us today are hard-wired to react when we hear a text message ping our smart phones. The sound is an alert that someone has reached out to you personally and that flash of excitement is hard to ignore. In fact, most people respond to texts within 90 seconds.
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