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Keeping Your Practice Top of Mind in Today's Economy
December 2023
Issue: November/December 2023
File Type: PDF
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Even with inflation cooling, your practice might be noticing a decrease in patients’ spending on elective procedures (LASIK, premium IOLs, etc.). To respond to these trends, you can employ strategic marketing tactics to weather the storm of fluctuating economics and keep your lead and surgery numbers consistent.

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About the authors
Brandi Musgrave

(brandi@ fast-trackmarketing. com; 303-731-2634) is the director of business development at Fast Track Marketing in Broomfield, Colo.

 

Keri-Layne Tarman

 (keri@fasttrackmarketing.com; 303−447−9192) is a copywriter at Fast Track Marketing.

 

Filed Under
Marketing and Business Development Business Operations

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