AE Articles
Bookshelf - Creating Magic – 10 Common Sense Leadership Strategies From a Life at Disney
Issue: March/April 2021
File Type: PDF
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Lee Cockerell is a former Vice President of Operations at Walt Disney Resort and was responsible for an overhaul in leadership strategies at Disney. His philosophy of a good product is not what satisfies a customer, but the way the customer is treated. Viewed as a process, Disney’s “Formula for Success” was Leadership, Employee Excellence, Customer Satisfaction, and Business Results.
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