It’s not only COVID-19. It’s everything that came with this once-in-a-century viral pandemic. It’s information overload and not knowing what information to believe. It’s reconfiguring the work environment and the home environment. It’s childcare and patient care. It’s loss—of routine, of income, of lives, of normalcy. “Unfortunately, we will not be going back to normal,” says Patricia Morris, principal consultant at PMCOE. “Life will not pause until COVID-19 goes away.” Until then, Morris explained, ophthalmic administrators will manage practices in a “new normal” environment. This new normal is hallmarked by issues of physician retirement, employee retention, telehealth and other innovations, and a decrease in patient volume due to the need for potentially long- term social distancing. Given this new normal, there is a need for ongoing strategies that create the resiliency administrators and their staffs need to cope, adapt, and thrive.
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