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Home AE Magazine Administrative Eyecare Articles 5 Simple Steps for Responding to Good, Bad, or Indifferent Online Reviews
AE Articles
5 Simple Steps for Responding to Good, Bad, or Indifferent Online Reviews
November 2022
Issue: November/December 2022
File Type: PDF
Feature: Customer Care
Preview

Online reviews can be a powerful tool for a medical practice. Although most readers of online reviews acknowledge that at least some posted reviews are fake, 79% of consumers surveyed trust online reviews as much as a personal recommendation1 with 89% of consumers reading reviews prior to making a purchasing decision.

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About the author
Ashlie Barefoot Malone, MBA, JD, COE

(843-797-3676; abarefoot@carolinacataract.com), is practice administrator, Carolina Cataract & Laser Center, Ladson, S.C., and a licensed attorney in the state of South Carolina. 

 

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Marketing and Business Development Risk Management and Compliance

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