AE Articles
Using Social Media Influencers to Promote Your Practice
July 2023
Issue: July/August 2023
File Type: PDF

When you think of social media influencers, your mind probably goes directly to names like the Kardashians, Cristiano Ronaldo, Taylor Swift, etc. However, not all influencers are mega-celebrities—nor are they all millennials (don’t discount granfluencers—those over age 50). An influencer is someone who has

• The power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience

• A following in a distinct niche, with whom they actively engage

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About the authors
Brandi Musgrave

(brandi@ fast-trackmarketing. com; 303-731-2634) is the director of business development at Fast Track Marketing in Broomfield, Colo.


Keri-Layne Tarman

 (; 303−447−9192) is a copywriter at Fast Track Marketing.


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