AE Articles
Marketing Advanced Dry Eye Treatments
Issue: September/October 2020
File Type: PDF
Preview
A bottle of over-the-counter eye drops can cost anywhere from $5 to $15 at the drugstore—a seemingly inexpensive way to combat the symptoms of dry eye. However, what many people don’t realize is that these drops are often just a “Band-Aid®.” They do nothing to address the underlying reason for the dry eye symptoms, so it becomes an endless cycle of symptoms–eye drops–temporary relief that becomes costly and frustrating.
This content is only available to ASOA members
Please use the appropriate option below to continue.
LoginNot a member? Create an account
About the authors