AE Articles
        Marketing Advanced Dry Eye Treatments
        Issue: September/October 2020
                            File Type: PDF
                    Preview
        A bottle of over-the-counter eye drops can cost anywhere from $5 to $15 at the drugstore—a seemingly inexpensive way to combat the symptoms of dry eye. However, what many people don’t realize is that these drops are often just a “Band-Aid®.” They do nothing to address the underlying reason for the dry eye symptoms, so it becomes an endless cycle of symptoms–eye drops–temporary relief that becomes costly and frustrating.
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