When Laurie Brown, MBA, COMT, COE, CPC, CPMA, LSSYB, senior consultant at BSM Consulting, a division of VMG Health, enters into any negotiation, she says the most important end-goal she seeks is a positive outcome—not just for her, but for both parties involved. For any successful negotiation, especially one that leads to meaningful, long-term relationships with clients and vendors, she says the outcome needs to be palatable to both sides. To achieve this, a little knowledge can come in handy.