AE Articles
The Art of Negotiation
January 2024
Issue: January/February 2024
File Type: PDF

When Laurie Brown, MBA, COMT, COE, CPC, CPMA, LSSYB, senior consultant at BSM Consulting, a division of VMG Health, enters into any negotiation, she says the most important end-goal she seeks is a positive outcome—not just for her, but for both parties involved. For any successful negotiation, especially one that leads to meaningful, long-term relationships with clients and vendors, she says the outcome needs to be palatable to both sides. To achieve this, a little knowledge can come in handy.

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About the Author
Kamala Thiagarajan
( is an independent journalist who reports on global health, science, and development for global media outlets, and is based in South India.

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