When you think of social media influencers, your mind probably goes directly to names like the Kardashians, Cristiano Ronaldo, Taylor Swift, etc. However, not all influencers are mega-celebrities—nor are they all millennials (don’t discount granfluencers—those over age 50). An influencer is someone who has

• The power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience

• A following in a distinct niche, with whom they actively engage