Date: Jun 26, 2019 - 2:00 PM EDT
Members Price: $59.00
Non-Member Price: $199.00
Members Price: $59.00
Non-Member Price: $199.00
ASOA webinars are offered on a monthly basis and cover a variety of topics. Presentations dealing with certain topics in government relations are offered FREE to ASOA members with other webinars available for a nominal fee. After the presentation, all webinars are housed in the ASOA MediaCenter. and are available free, or for purchase (if applicable), for immediate download. All webinars qualify as either 1.0 Category A or Category B COE credit (depending upon the content of the presentation).
These 60-minute webinars provide an interactive venue to learn about the latest in legislative and regulatory compliance in addition to a host of other informative subjects relating to practice management. Have a topic or a speaker you would like to see included in the webinar series? Email asoa@asoa.org. To view a listing of archived webinars, please visit the ASOA MediaCenter.
Marketing Your Practice
The ophthalmology marketing challenge & creating a roadmap for success.
Marketing is a huge challenge for ophthalmology practices, particularly new practices with no established customer base or community around them. How do you know where to start? What types of marketing are cost effective and work to generate new patients? How do I reach my patient base without annoying them? Inbound marketing is all about helping people find you online; using digital marketing tactics to target people who are already learning, researching and shopping for eye care. Inbound marketing strategies use a combination of SEO, social media and great content marketing to attract prospects to your website. So instead of annoying people and interrupting them this tactic actually attracts them to your online assets. This course will not only discuss the challenges that practices face but also review a path to success.
Speaker(s):
- Michael Dobkowski, MBA, CEO, Glacial Multimedia Inc.