Date: Aug 28, 2019 - 2:00 PM to 3:00 PM EDT
Members Price: $59.00
Non-Member Price: $199.00
Members Price: $59.00
Non-Member Price: $199.00
ASOA webinars are offered on a monthly basis and cover a variety of topics. Presentations dealing with certain topics in government relations are offered FREE to ASOA members with other webinars available for a nominal fee. After the presentation, all webinars are housed in the ASOA MediaCenter. and are available free, or for purchase (if applicable), for immediate download. All webinars qualify as either 1.0 Category A or Category B COE credit (depending upon the content of the presentation).
These 60-minute webinars provide an interactive venue to learn about the latest in legislative and regulatory compliance in addition to a host of other informative subjects relating to practice management. Have a topic or a speaker you would like to see included in the webinar series? Email asoa@asoa.org. To view a listing of archived webinars, please visit the ASOA MediaCenter.
Feedback is a Gift … REALLY!!!
Webinar Synopsis:
Over the past 30 years, practices have changed … people have changed … so, the way we provide feedback to our team members needs to change as well! With nearly ½ of all managers stating that providing feedback to their teams is “stressful and difficult”, and nearly 20% confessing to avoiding feedback discussions altogether … it is safe to say that we need to rethink, rework, and rebrand the word “FEEDBACK” in our practices! Join us for this upcoming webinar as Hayley Boling, MBA, COE discusses how she changed the way her practice engages feedback. Starting out as gut-wrenching, Feedback has now become a “gift” at Boling Vision Center.
Learning Objectives:
- Overview of “Feedback” in the Workplace
- History vs. Today
- Human Nature: Fight vs. Flight
- Perception vs. Reality
- Helpful vs. Hurtful
- Recognize Feedback Goals – What outcomes are possible when feedback is done well?
- Feedback Flops – What NOT to do (or, at least, never do again)!
- Discover the 3 Types of Feedback and understand that ALL are necessary is EVERY organization (depending on the situation, of course).
- Learn how to give EFFECTIVE Feedback
- See how the adoption of a new approach to feedback can actually transform a practice’s culture!
Speaker(s):
- Hayley Boling, MBA, COE
Welcome To The Future Of Social Media Marketing For Ophthalmology
Date: Sep 18, 2019 - 2:00 PM to 3:00 PM EDT
Members Price: $59.00
Non-Member Price: $199.00
Members Price: $59.00
Non-Member Price: $199.00
Webinar Synopsis:
From its humble beginnings in a 2004 Harvard dorm room to the worldwide phenomenon, social media is here to stay. Its constantly changing, evolving, and getting smarter. In this talk, we’ll discuss the future of social media as well as giving you the opportunity to arm yourself with the knowledge and tactics to turn ‘likes,’ comments, and shares into new, in-the-door patients.
In this course you’ll learn:
- Step-by-step social media strategies and tactics that are working now to bring in new patient volume.
- The one simple mindset shift to never stress out about what to post to social media ever again.
- Which 2 social platforms are most effective in ophthalmology and which 3 to ignore.
- What’s coming down the social media pipeline and how to prepare for it.
Speaker(s):
- Nick Sideris