Successfully integrating an optical department into an ophthalmic practice is no small feat; rather than functioning seamlessly, there is often a disconnect between optical and medical services. For example, while opticians view clientele as customers to whom they sell products, medical staff view them as patients to whom they provide care. Yet, in a practice offering both services, all clients should be treated as both patients and customers. Accomplishing this requires bringing these differing perspectives together, thereby empowering staff to successfully provide high-quality, comprehensive care.