AE Articles
Building a Case For Contribution Margin Analysis in Decision Making
Issue: May/June 2020
File Type: PDF
Preview

An important role of an administrator or business leader is to deftly handle the various emotions of a group engaged in making important—and often difficult—decisions. One of the best ways to avoid reactionary decision-making is to provide data-driven information.

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About the Author
Maureen Waddle, MBA

(916-716-7694; mwaddle@bsmconsulting.com), is a principal and senior consultant with BSM Consulting

 

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