AE Articles
Cataract Counselor vs. Cataract Scheduler - Does Today's Rapidly Evolving PIOL Market Demand Both?
Issue: March/April 2020
File Type: PDF
Preview

The initial need for a cataract “counselor” at Turner Eye Care was as bright as the gas flares high atop the oil rigs that light up the night sky of West Texas in the Permian Basin. That’s where Turner Eye Clinic’s tradition of eye excellence began more than 30 years ago. It’s a two-city market called Midland / Odessa, where your view of the desert in almost every direction is blocked by a “pump jack,” a large above-ground piston that pulls up West Texas crude by the thousands of barrels each day.

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About the author
Michael Malley

(713-839-0202 / Mike@RefractiveMarketing.com) is President / Founder, CRM Group Marketing, whose global headquarters were built between an outpatient ophthalmic ASC and comprehensive eye center in Houston, Texas

 

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