Management consultant Peter Drucker famously said, “Culture eats strategy for breakfast.” As a consultant who studies organizational behavior in practices across the country, I regularly see the truth in Drucker’s statement, most recently in the aftermath of the COVID-19 shutdowns. Despite sounds finances, high profits, a strong operating model, and a clear strategic action plan, the practices that recovered most quickly were those who historically invested in a strong company culture. The investment in culture turns out to be the competitive advantage in facing any challenge.