AE Articles
Core Values - Avoid Platitudes, Make Them Personal
Issue: January/February 2022
File Type: PDF

Management consultant Peter Drucker famously said, “Culture eats strategy for breakfast.” As a consultant who studies organizational behavior in practices across the country, I regularly see the truth in Drucker’s statement, most recently in the aftermath of the COVID-19 shutdowns. Despite sounds finances, high profits, a strong operating model, and a clear strategic action plan, the practices that recovered most quickly were those who historically invested in a strong company culture. The investment in culture turns out to be the competitive advantage in facing any challenge.

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About the Author
Maureen Waddle, MBA

(916-716-7694;, is a principal and senior consultant with BSM Consulting


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