Key thought leaders at Blockbuster reportedly paid little heed when Netflix began nipping at their heels, unable to imagine a day when their loyal DVD-renting customers would make the shift toward subscription video streaming. As a result of this business disruption, Netflix is now worth billions, and Blockbuster is bankrupt. Similarly, hook-and-loop fastener technology (brand name Velcro®) was discovered by George de Mestral, a Swiss electrical engineer who recognized that problematic burrs clinging to his dog’s fur represented a groundbreaking method for creating adhesives. His patented product and commercial success dramatically disrupted many related businesses by adding conveniences to our way of life, while making it difficult for children to learn shoe tying!