Now Available - Simple: The Inner Game of Ophthlamic Practice Success by John B. Pinto

Ophthalmology is an elegant profession, but it is not in the least simple.  Eye surgeons are wicked-smart. Because of this, they have a tolerance for—and more than that, are drawn to—things that are complex. Why else would a procedure like cataract surgery with essentially perfect outcomes since the turn of the century still be such an active sphere of ongoing innovation and elaboration?
These gratifying clinical complexities are unfortunately matched by rising business complexities that are making leading and managing an eye care practice more difficult than ever before. John’s new book “Simple” is at least a partial antidote for everything that makes modern ophthalmic practice so vexing.