ASOA’s Administrative Eyecare Magazine Adds Multiple, Prestigious Awards to Its Expanding List of Honors

FAIRFAX, VIRGINIA—(July 8, 2015)—Two organizations are honoring the American Society of Ophthalmic Administrators’ (ASOA) Administrative Eyecare magazine: Association Media & Publishing (AM&P) and Communications Concepts. AM&P presented the EXCEL Bronze Award to Administrative Eyecare for the magazine’s redesign. Communications Concepts presented the APEX® (Awards for Publication Excellence) in the following categories: Health & Medical Writing (“Addressing the Dawn of the Blue Light” by Rebecca L. Johnson, COT, CPOT, COE); Magazine, Journals & Tabloids (Most Improved–Administrative Eyecare Redesign); and Writing–Departments & Columns–(“Employee Texting While Driving—Could the Practice be Liable?” by Laura Capik McGuire, JD, and Mark E. Kropiewnicki, JD, LLM).

Reaching more than 2,900 ophthalmic personnel worldwide, Administrative Eyecare is the premier publication focusing on the business of ophthalmology. Published six times annually, each issue of Administrative Eyecare addresses challenges faced by general and specialty ophthalmic practices (business operations, human resources, information technology, marketing, coding and reimbursement, and legislative and regulatory updates). Administrative Eyecare has previously won numerous APEX® (Awards for Publication Excellence) from 2013 to 2015 under the direction of editor-in-chief Laureen Rowland and managing editor Joanne M. Lozar Glenn.

Administrative Eyecare launched in the spring of 1992, as a quarterly publication, under the name Administrative Ophthalmology with then-Publisher and now-ASCRS Executive Director David A. Karcher and Editor Lucy Santiago. The now full-color publication began as a black-and-white journal with a color cover and contained articles such as “Health Care Reform: Rx for Change” and “Evaluating the Ophthalmic Practice Administrator.”

Administrative Eyecare is an exclusive member benefit of ASOA membership. Other ASOA member benefits include the Administrator Beginner’s Circle (ABC), the ASCRSŸASOA 365 Mobile App, the ASOA Bookstore, paid access to the ASOA Learning Center, the upgraded ASOA MediaCenter, ASOA on Tour regional meetings, discounts on the Certified Patient Service Specialist® (CPSS) program, EyeMail, the redesigned Consultant and Vendor Directory, Mentor Match, Washington Replay, product and service discounts, and more. Learn more at

The American Society of Ophthalmic Administrators’ mission is to advance the skills and professionalism of ophthalmic practice management. Founded in 1986 by administrators for administrators, ASOA is the premier organization for the business side of the ophthalmic practice. Serving administrators, managers, physicians, and office staff – ASOA offers avenues for personal and professional growth and provides support, tools, and resources for the daily challenges of managing a practice.